Naked Wines

The largest DTC winery in America was built by supporting the world’s best independent winemakers — I get to tell their stories.

I manage the editorial load of a DTC e-commerce wine business ​and contribute to the narratives and product copy for over 90 distinct ​wine brands. Focus includes direct response and CRM campaigns, funnel testing, UX optimizations, and all kinds of other stuff.

CRM Campaigns

Grew his following on the site from 200 to 3,500 in 24 hours.

“Follow the winemaker” campaigns

And sometimes we go old school with plain text “letters” and the data says they totally work.

Bi-annual Thank You From the Bottom of My Heart campaign where a grateful indie winemaker gives away their best bottles to thank customers for their support.

This retirement letter from a Napa winemaker generated $500,000 in sales in the first 24 hours.

Print

Partnerships

(note from the CEO)

Naked Wines x Rockies partnership

Generated 3,200 preorders = $500,000 in sales

Naked Wines is in the business of wine and email marketing — they crush both. So many emails, so much wine, $165M in marketing revenue.

Growth/Funnel Testing

For a HelloFresh partnership we were asked to reimagine our new customer flow, here is my pitch.

Social