Brand Strategy

Strategic storytelling to reach the right audience at the right time.

Naked Wines

Turning a mistake into a marketing play. When a boatload of French wine showed up with ripped labels, the wine team was about to consider it a loss or pay to relabel all 42,000 bottles. However, the copy team had another idea — send a letter to customers announcing a price slash on these slashed labels . The result? The wine sold out, exceeding projected sales for this vintage. Not only did customers feel clever, but we did too. That's a wine win.

Timbers Kiawah

During Timbers Kiawah’s grand opening, I created an Instagram story to quickly paint the Timbers Kiawah story. This easy (and free!) social strategy generated a lead that resulted in a 1/6 deeded fractional interest purchase of the penthouse at $1,490,000. Boom.

St. Benoit Creamery

St. Benoit Creamery was in need of an identity that stood out on the very crowded yogurt shelf. They wanted this full-fat, better-for-you-yogurt to appeal to millennial moms, so I played around with their brand voice on social (and gave all the Jersey cows names).

Tupelo Park City

During the pandemic, Tupelo was faced with closing their doors or doing takeout. As a fine dining restaurant, takeout didn’t make sense. So they decided to change up everything and serve the food they’d make for family and friends, but they needed a rebrand — quick. I helped them name and market the Curbside Supper Club. They sold out every weekend. They were able to take lemons and make lemonade, and serve it with buttermilk biscuits.