Struck

Served as the head writer at one of Utah’s top creative agencies working with clients ready to be transformed. Also in charge of all agency marketing and social content strategy.

Industries include ski resorts, biotech companies, tourism, hospitality, financial institutions, and luxury goods.

Campaigns

Marketing

Ski Area Management (SAM) named it the “Raddest Ad” in their Best and Worst in Marketing review.

Helped bring the jewelry store to life during the holidays with a playful narrative that was adapted to the store installation, holiday catalogue, and other collateral.

Monthly newsletter to share client highlights and to connect.

Brent Draws

Our goal was to find a way to promote the founder Brent Watts who is an incredible artist. I created a series called “Brent Draws” to share short social videos where we challenged Brent to draw whatever we dreamed up. Brent draws and then he draws. Get it? This was a fun way to increase social engagement while highlighting our in-house visionary. It became our top preforming content and drove impressions up 339% and interactions up 597%.

Some recent copywriting campaign work.

Rein Therapeutics

Responsible for renaming a biotech and creating new and messaging/direction for them. They wanted to pay tribute to their Texas roots, capture how their guiding the way in multi-pathway fibrosis treatments , and wanted a name that stood out. Introducing: Rein Therapeutics — Harnessing fibrosis, unleashing life. Wrote all website copy.

Solitude Mountain Resort

The "As You Wanna Be” campaign is a bold anthem for Solitude. The message is simple: this mountain is yours, so carve your own path. The campaign used a range of adjectives, like "chill," "gnarly," and "extreme," to communicate that Solitude was a place for everyone.

Struck brought this fun and bright campaign to life across multiple platforms, from their website and social media ads to a fun print ad in Powder Magazine and a daring, eye-catching display at the Delta Center.

O.C. Tanner Jewelers