Timbers Resorts
I joined the marketing team to help launch two new properties in the Timbers Resorts collection — Timbers Kauai and Timbers Kiawah. I assisted with brand voice and strategy by writing copy for websites, collateral, emails, and social. I also provided editorial and social support for other properties in the portfolio including The Sebastian Vail, Casali di Casole in Tuscany, and the Ocean Course at Hokuala.
Timbers builds one-of-a-kind properties in little slices of paradise — I helped introduce them to the world.
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Timbers Kiawah
I helped with the naming and descriptions for the three unique residences available at Timbers Kauai. By speaking with locals, we came up with Hawaiian names that were authentic and accurate.
The Hawaiian word “maliulā” means enveloping in Aloha. The Maliulā luxury vacation rentals embody a peaceful abode surrounded by nature.
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The Hawaiian word “kaiholo” means the movement of the sea. Each Kaiholo residence has a seamless transition from indoor to outdoor living and lanais that extend to the ocean’s edge.
The Hawaiian word “lāola” means nurturing life. The biggest of the residences, Lāola combines sky and sea and provides everything you need while being nurtured in peace and harmony.
